13 Social Media Calendars, Equipment, & Templates to Plan Your Content material


What do cross-country street journeys, marriage ceremony speeches, and social media advertising have in commonplace? Making plans.

You might want to improvise all 3, however it is higher to have a plan for what course you are heading — particularly when creating your social media content material technique.

Via now, maximum entrepreneurs acknowledge that social media performs an integral position in an efficient inbound business plan. And with such a lot of social networks to be had to us, it’s a must to keep arranged and feature a plan for when and what you will percentage on those platforms.

→ Free Download: Social Media Calendar Template [Access Now]

Let’s dive into our record of most sensible gear to stick arranged and on most sensible of your sport.

Social Media Content material Calendar Equipment to Plan Your Messaging

1. HubSpot’s Downloadable Template for Excel

Content material Calendar

Worth: Unfastened

social media calendar tools: HubSpot

Download This Template

Entrepreneurs would possibly already use Excel for several types of studies and information research of their roles, however this multifaceted device is easiest for social media content material calendar group, too. Excel can also be custom designed consistent with the priorities and metrics your group is excited about, so it is a nice possibility for making plans forward.

The excellent news? We have already finished the heavy lifting for you by means of making a unfastened, downloadable social media content calendar template the use of Microsoft Excel. Entrepreneurs can use this template to simply plan out person social media posts — per 30 days or once a year — whilst maintaining a tally of larger photo occasions, vacations, publications, and partnerships.

  • Use the Per month Making plans Calendar Tab above to get a hen’s-eye view of what is coming down the content material pipeline in a given month.
  • Within the Content material Repository tab, you’ll be able to upload the content material you can be publishing in this tab to stay monitor of which items were promoted already and to simply recall older content material that may be re-promoted.
  • At the Social Community Replace tabs, you’ll be able to draft and plan out social media posts prematurely. Those tabs are for organizational functions, then you can manually add the content material of the posts to a social media writer.

For extra on easy methods to use the templates, take a look at this in-depth guide from my colleague Lindsay Kolowich.

This unfastened useful resource can be utilized to draft social media posts, or it may be bulk-uploaded right into a publishing app to maximise potency. (HubSpot consumers: You’ll be able to use this spreadsheet to arrange content material and add it immediately into Social Inbox. For directions on how to do that, take a look at the template’s cover sheet here.)

Why we love this social media device:

Entrepreneurs with small groups and heavy workloads will love this intuitive template. It acts as a social media content material planner, tracker, and archive. This makes it easiest for sharing your social plan with stakeholders and referring again to it when you want to repurpose previous content material.

hubspot social media calendar template

Whilst you plan your social media actions prematurely, it’s going to:

  • Show you how to coordinate campaigns
  • Develop your succeed in and engagement
  • Scale your social media advertising
  • …and extra

Obtain Unfastened Social Media Content material Calendar Template

Organize and plan your social media content material with a at hand calendar information and template.


Obtain Unfastened Social Media Content material Calendar Template

2. Google Drive

Content material Calendar and Asset Group

Price: Unfastened for private use. Google Workspace plans for companies get started at $6 per 30 days.

Google Drive has a number of useful options that make it simple for social media entrepreneurs to construct out an efficient content material calendar.

Here is an instance of the way a group would possibly use Google Calendar to trace each their editorial and social media calendars to verify they are aligning posts with new weblog content material. Those calendars can also be simply shared with a couple of groups to keep away from scheduling conflicts and be sure that campaigns are aligned.

social media calendar tools: Google Drive

Entrepreneurs too can use shared Google Sheets to time table posts on social media, monitor the standing of various items of content material, and assign duties to group individuals — all at the similar platform as their calendar.

Social media calendar ideas listed on Google Sheets

With the assistance of Google Doctors, customers can stay feedback multi function position and collaborate on other tasks with out emailing back-and-forth or having to schedule a meeting. It is a in particular helpful function when enhancing content material for social media, which might want to be drafted and authorized briefly.

Google Docs document with projects listed and comments on those projects

Why we love this social media device:

Google has a number of merchandise that can be utilized in combination to create fast, seamless workflows. Whether or not you are publishing dozens of posts in line with day throughout a couple of platforms, or ramping up one channel on your freelance trade, you can to find worth within the Google Power gadget. The most efficient phase is that HubSpot consumers can link their Google Drive accounts to the HubSpot portal to simply add recordsdata from Power into the HubSpot tool.

3. Loomly

Content material Making plans, Advent, Publishing, and Calendar

Price: 15-day unfastened trial. The Base plan is $25 per 30 days for two customers and 10 accounts when you select the once a year settlement.

social media calendar tools: Loomly

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If you wish to have extra mileage from your content material calendar, you’ll be able to flip to an all-in-one content material making plans and publishing platform similar to Loomly.

Loomly gives gear past content material scheduling and control. This device is going additional, offering inspiration and course that can assist you create content material. It additionally means that you can organize your content material property, time table posts, view them as a listing or a calendar, and analyze what posts are running vs which of them want paintings.

Loomly’s maximum powerful function set features a collaboration and approval surroundings in order that groups can publish mockups, supply feedback, see model logs, and flag for approval. This allow you to streamline processes for potency when there are “too many chefs within the kitchen” on a specific mission.

Why we love this social media device:

In case your group is chargeable for natural and paid social, this device can do each. And on your group who needs to keep away from the use of their non-public account for social media tasks, they are able to reply to feedback and replies immediately in Loomly — that implies they may not want to login to every local platform to have interaction with fans.

4. Trello

Activity Control and Content material Calendar

Price: Unfastened for person use. The Same old plan begins at $5 in line with person per 30 days, billed once a year.

social media calendar tools: Trello

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On the lookout for an organizational device that is extremely efficient for group collaboration? Check out Trello. This platform gives a complete calendar view which makes it simple to visualise what content material goes out, and when. Extra particularly, social media managers can use Trello’s versatile task “playing cards” and customizable “forums” and “lists” to map out to-do lists, organize a content material calendar, plan a marketing campaign, and retailer brainstorm concepts.

You might be now not restricted to only one construction, although. Customers can customise forums consistent with their wishes. For instance, a group may just create a board to arrange social media posts for a given week, on a selected platform, or put up concepts round a subject, similar to a marketing campaign or consciousness day.

Why we love this social media device:

Trello playing cards can also be assigned to other group individuals, marked with due dates, and commented on. Customers will even customise labels with other newsletter statuses so all the group can see the development in their social media posts and when they are due at the calendar. The labels may just additionally point out other social networks that content material is being revealed on.

hubspot social media calendar template

Whilst you plan your social media actions prematurely, it’s going to:

  • Show you how to coordinate campaigns
  • Develop your succeed in and engagement
  • Scale your social media advertising
  • …and extra

Obtain Unfastened Social Media Content material Calendar Template

Organize and plan your social media content material with a at hand calendar information and template.


Obtain Unfastened Social Media Content material Calendar Template

5. SproutSocial

Social Publishing and Content material Calendar

Price: The Same old plan begins at $89 per 30 days for 5 social profiles, billed once a year.

social media calendar tools: SproutSocial

Sprout Social’s social media calendar and publishing device make it simple for groups or people to plot and time table all in their social posts. You’ll be able to time table content material to mechanically put up to Twitter, Fb, Instagram, LinkedIn, Pinterest, and extra.

You’ll be able to additionally tag every social put up and upload notes to higher monitor and document in your posting technique and campaigns. Moreover, their publishing suite features a device referred to as Optimal Send Times which analyzes your social media knowledge and mechanically publishes at a time your target audience is maximum engaged.

Why we love this social media device:

Bobbing up with social media content material concepts is not all the time simple. Sprout Social’s social listening device shall we entrepreneurs such as you discover area of interest conversations that your target audience is fascinated about. From there, you’ll be able to sign up for the dialog for logo consciousness or get started your personal dialog at the subject to develop your following.

6. Evernote

Content material Calendar, Activity Control, and Asset Group

Price: The Elementary plan is unfastened. Create a customized template the use of the Private plan for $7.99 per 30 days.

social media calendar tools: Evernote

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Evernote is a note-taking app that entrepreneurs can use to stay monitor of the entire shifting portions that contain a social media marketing campaign.

The device additionally options annually, per 30 days, weekly, and hourly logs, which make it simple to stay monitor of when you are publishing content material on social media, when you are generating weblog content material, and different team-wide priorities. (Evernote gives customizable templates for every of those that may be downloaded into the app.)

Every other helpful function is Evernote’s Web Clipper extension for Chrome. Entrepreneurs can use this device to simply save hyperlinks to their Evernote Pocket book for sharing afterward.

Why we love this social media device:

The Evernote cellular app additionally boasts some attention-grabbing options to assist entrepreneurs stay their social content material concepts instantly. For instance, you’ll be able to simply snap a photograph and reserve it on your Evernote recordsdata for overview later. This option is of explicit worth for social content material creators having a look to care for a backlog of footage to put up on Instagram.

7. Hootsuite

Social Publishing and Content material Calendar

Price: The Skilled plan begins at $49 per 30 days and begins with a unfastened 14-day trial.

social media calendar tools: Hootsuite

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Hootsuite gives a integrated Planner device that can assist you create campaigns, determine publishing gaps, and collaborate along with your content material introduction group. Its number one options are in social publishing so that you could unencumber content material on your networks prematurely, but it surely additionally has wealthy options for collaboration and put up approvals.

You’ll be able to even curate content material from different assets with out logging into your account. As soon as your content material is created, you’ll be able to preview it with the Composer device, which presentations consistent with every social community’s distinctive layout.

Why we love this social media device:

Go collaboration is a huge deal on with regards to any advertising group, and Hootsuite has a technique to make this even more straightforward. The social publishing platform comes with a integrated content material library that serves as the only level of fact for your whole group. Does your gross sales group desire a product function cheatsheet? Customer support on the lookout for main points on the newest product function? All that and extra can also be discovered on your group’s Hootsuite content material library.

8. Agorapulse

Social Publishing and Content material Calendar

Price: The person plan is unfastened, or you’ll be able to use the Professional plan for small groups beginning at $79 per 30 days.

social media calendar tools: Agorapulse

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Very similar to Hootsuite, Agorapulse gives social publishing gear and a content material calendar so that you could organize your social media accounts very easily. This contains scheduling (or rescheduling), queuing, and bulk importing posts, which is amazingly useful for groups who use quarterly or per 30 days content material plans.

Why we love this social media device:

What makes Agorapulse other is its social inbox that lets you organize the entire interactions from more than a few platforms in one position. In the end, content material is not just a one-and-done task; it is about construction consciousness and engagement along with your readers as neatly.

9. StoryChief

Content material Making plans and Distribution

Price: Workforce pricing begins at $90 per 30 days, billed once a year.

social media calendar tools: StoryChief

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If you wish to have extra out of your content material calendar than just figuring out when posts move reside, StoryChief is the choice for you. With StoryChief’s good calendar, you’ll be able to higher strategize and plan your content material technique throughout channels.

It presentations a lot more than your timetable — it additionally means that you can assign collaborators to duties and filter out them by means of marketing campaign. StoryChief self-describes its device as a “content material distribution platform” that unifies analytics and publishing throughout a couple of channels for a extra simplified way to content material introduction. Best possible of all, it syncs with HubSpot and your whole favourite calendar apps.

Why we love this social media device:

Imagine it or now not, there are relatively a couple of similarities between social media advertising and search engine marketing advertising. StoryChief bridges this hole with its SEO Copywriting tool. Via highlighting the spaces you’ll be able to toughen your reproduction for the reader (and therefore the major search engines), you’ll be able to write clearer, extra attractive content material that works on each social media and in your website online or weblog.

10. ClearVoice

Content material Advent and Control

Price: Request a unfastened session for pricing.

social media calendar tools: ClearVoice

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So what about content material making plans and introduction? ClearVoice gives content material introduction gear to suit into your workflow. Whilst their huge declare to popularity is their Skill Community Seek which lets you to find and hook up with content material creators to paintings in your tasks, ClearVoice additionally has options for job control for inner and exterior collaborators.

You’ll be able to create, edit, and approve tasks in an interface that makes editorial control simple. It additionally features a dashboard and dynamic editorial calendar with a variety of interactive capability, and integrations with other popular software.

Why we love this social media device:

No longer each social group is operating for an enormous company or shopper. For freelance content material groups who need to keep arranged and on time with their social media publishing, ClearVoice gives one of the crucial similar nice options at a worth custom designed on your group.

11. Zerys

Content material Advent and Control

Price: $40 in line with record plus $49 per 30 days for mission control.

social media calendar tools: Zerys

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Zerys is any other platform that fits you along with your ultimate content material introduction freelancers. Then again, it markets itself as a platform devoted to content material good fortune, providing options for content material making plans, manufacturing, publishing, promotion, conversion, and analytics.

Why we love this social media device:

You’ll be able to organize limitless content material tasks, plan key phrases and titles for weblog content material, rent writers, and think about all points in time on an built-in calendar. With the mission control options that Zerys gives, in-house writers can use the platform to supply high quality paintings on time each time. It additionally integrates with HubSpot in order that publishing is a breeze.

Social Media Templates

HubSpot’s Social Media Calendar Template

If you are new to putting in social media calendars, HubSpot gives a pre-made, unfastened, and downloadable template that you’ll be able to use to time table out complete weeks of posts.

HubSpot's Free Social Media Calendar Template

HubSpot’s Social Media Content Calendar Template for Startups

This template is similar to the only noticed above but additionally has tabs that paintings as a repository for content material concepts. The template additionally contains useful pointers for posting on explicit social media networks.

Social media idea repository tab on Social Media Calendar template from HubSpot

If you are aiming to get your whole concepts down as a way to expand a big-picture plan on your social property, we recommend starting with this template.

The Advantages of The use of a Social Media Content material Calendar

We are all busy, and inevitably, duties slip in the course of the cracks. Social media content material isn’t any exception.

Identical to with blogging, a a hit social media technique calls for regular publishing and attractive with fans to peer sure effects — whether or not that is relating to SEO, logo popularity, lead generation, or all 3.

So, if you are now not already using a social media content calendar, listed below are 3 information to pique your passion:

  1. You’ll be able to pivot flawlessly when plans exchange by means of the use of a content material calendar. With a social media content material calendar, entrepreneurs can plan out posts for whole weeks or months prematurely, which frees up running hours to strategize for the long run. The most efficient phase is that you’ll be able to all the time depart house for breaking information or present occasions on your business. Another way, you can spend precious time on a daily basis looking out the web on a daily basis for content material to percentage, which is a recognized productivity killer.
  2. Develop your target audience on every platform by means of curating content material particularly for them. Social media entrepreneurs will have to make the effort to craft customized messages for every community for the reason that target audience expects to peer one thing other on every one. For instance, your Instagram fans need to see Reels and Movies whilst your Twitter fans like fast sound bites and shareable quotes. Making plans this content material prematurely the use of a social media calendar will prevent time all through the week and be sure you’re being considerate and intentional while you put up on every web site.
  3. Optimize your social technique by means of monitoring the efficiency of your content material every month. And not using a calendar, social media entrepreneurs are publishing content material into the void and are not able to trace big-picture and previous efficiency. With a calendar, entrepreneurs can glance again and analyze which content material carried out very best so they are able to alter their technique accordingly. If a specific form of put up gained an important quantity of perspectives, you might want to recreate it for a special subject and notice the similar good fortune.
  4. Benefit from social media vacations to faucet into a brand new, however related target audience. With the assistance of a calendar, entrepreneurs can plan for vacations and observance days, similar to Nationwide Cat Day, when they are able to tailor their content material and have interaction with a much broader target audience.

Social Media Calendar Examples

1. JotForm Social Media Calendarsocial media calendar tools: JotForm

JotForm’s social media calendar is not just visually interesting, it is also practical. The tabs on the most sensible divulge your social plan for each channel you execute your technique on, together with in-person or digital occasions. If you are modeling your social calendar after this one, do not overlook to incorporate a tab for content material main points and who in your group will likely be chargeable for growing the content material. You may additionally come with a separate tab for every month to stay issues arranged.

2. Firefly Marketing Social Media Content Calendar

social media calendar tools: Firefly Marketing

Going a extra conventional direction along with your social media calendar? Check out a Google Sheets template like the only created by means of Firefly Advertising. Every tab is devoted to another month whilst the worksheet contains each channel it’s possible you’ll want around the most sensible. The rows are separated by means of week so you’ll be able to simply determine the date and time a put up is scheduled for publishing. Our favourite a part of this template is the social media holiday column this is pre-populated with amusing dates that your target audience will love.

What’s the very best social media calendar?

Now that we’ve got reviewed a couple of useful gear to kick your social media technique into top equipment, it is time so that you can experiment with them. The most efficient social media calendar is person who saves you time, streamlines processes, and is helping you’re employed smarter, now not more difficult.

A number of of the platforms we’ve got steered are unfastened to make use of or be offering a unfastened trial. Have one consumer in your group take a look at one out and document again on their findings. You could simply to find the device that is helping you succeed in your subsequent social media KPI. Do not overlook, each social media group is other, and it can be a aggregate of those gear that is helping you execute your technique successfully to pressure ROI.

Editor’s notice: This put up used to be at the beginning revealed in 2017 and has been up to date for comprehensiveness.

social media content calendar

hubspot social media calendar template

Organize and plan your social media content material with a at hand calendar information and template.



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