63 Fb Statistics to Know for 2021


Despite the fact that you do not for my part revel in the usage of Fb, there is not any denying the truth that it stays the biggest social media platform on this planet.

With over2.8 billion monthly active users, somebody fascinated by advertising a industry on social media must pay particular consideration to how they use Fb.

To that finish, now we have curated the most recent Fb stats for 2021 that can assist you perceive the social community higher.

Whether or not you need insights on the place to take a position your advert greenbacks, otherwise you’re interested by the place to start out the patron’s adventure on Fb or taking into consideration whether or not it is even value it to make use of Fb in 2021, you can in finding all of the Fb statistics you want to grasp right here.

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Our Fb stats are arranged into 5 classes:

1. Facebook Ad statistics

2. Facebook User statistics

3. Facebook Demographics

4. Facebook Marketing statistics

5. Facebook Video statistics

1. Fb has 58,604 staff. (Supply: Facebook, 2021)

2. Fb income for 365 days finishing in December 2021 was once $85 billion. (Supply: Facebook, 2021)

3. In 2020, Fb had an annual enlargement fee of 57%. (Supply: Facebook, 2021).

4. 56% of folks seek advice from Fb to get knowledge. (Supply: Facebook, 2019).

5. Fb is the biggest social media platform in response to the selection of per thirty days energetic customers. (Supply: Facebook, 2021)

Mark Zuckerberg has grown Fb from a startup in his Harvard dorm room to one of the precious firms on this planet.

Those stats display that Fb has persevered to revel in higher income and total corporate enlargement. Fb stays a large beside different social media platforms and does not glance adore it’s demise anytime quickly.

As a marketer, figuring out the place Fb is and the place it’s going offers you details about how you’ll be able to use Fb in your emblem and easiest serve your shoppers at the platform.

1. In 2020, Fb reported This autumn advert income of $27.2 million, a 31% building up from 2019. (Supply: Statista, 2021)

2. The common worth for a Fb advert noticed a 5% building up whilst advert impressions grew through 25% within the fourth quarter of 2020. (Supply: Facebook, 2020)
3. Cell commercials generated 94% of advert income in the second one quarter of 2019, a three% building up from 2019’s Q1. (Supply: Facebook 2019)

 

4.Fb’s advert income was once $27.1 billion in This autumn. (Supply: Facebook, 2021)

5. The U.S. and Canada made up $13.7 billion of Fb’s advert income in This autumn (Supply: Facebook, 2021)

Revenue by Facebook User Geography Chart

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6. In Q3, 2020, Fb had over 10 million advertisers on their platform. (Supply: Statista, 2020)

 

7. Fb video commercials have a low CPC, at $0.55. (Supply: Social Insider, 2020)

 

8. Fb commercials have the prospective to achieve over 2.18 billion folks. (Supply: Hootsuite, 2020)
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9. The common cost-per-click on Fb is $1.72. (Supply: Wordstream, 2019)

 

10. On moderate, Fb promoting generated $9.82 in keeping with consumer in This autumn, 2020. (Supply: Facebook, 2021)

11. Fb commercials give you the very best go back on funding (ROI) amongst all paid promoting channels. (Supply: Hubspot, 2020)

Promoting stays the most important moneymaker for Fb. As such, Fb continues to search for tactics to assist entrepreneurs toughen their advert effects to stay spending cash at the platform. 

Now that Fb commercials through the numbers, how does your emblem are compatible in with long-term ROI? Are you spending an excessive amount of or too little?

1.69% of American citizens use Fb. (Supply: Statista, 2021)

2. 42% of American teenagers use Fb. (Supply: Pipersandler, 2020)

3. 37% of U.S. adults get their information from Fb. (Supply: Pew Research Center, 2019)

4. 73% of U.S. customers seek advice from Fb on a daily basis. (Supply: Statista, 2020)

5. 98.3% of Fb customers get entry to the app on cellular. (Supply: Statista, 2021)

6. Fb reported that 5% of profiles for per thirty days energetic customers (MAUs) have been faux and got rid of them in Would possibly 2019. That’s 120 million accounts. (Supply: HuffPost, 2019)

7. Within the fourth quarter of 2020, Fb flagged and got rid of 1.3 billion registered consumer accounts ahead of they turned into energetic at the social community. (Supply: Facebook, 2021)

8. Day by day energetic customers (DAUs) on moderate for This autumn have been 1.8 billion, an 11% building up yr over yr. (Supply: Facebook, 2021)

9. Fb has 2.41 billion per thirty days energetic customers (MAUs), a 12% building up yr over yr. (Supply: Facebook, 2021)

10. In 2020, 30% of Fb’s target market was once underneath 25. (Supply: Statista, 2021)

11. Fb customers elderly 65+ is 5%. (Supply: Statista, 2021)

12. 1.1 billion Fb customers in discuss English (Supply: We Are Social, 2021)

Facebook Users By Language Chart 2021

13. 17.3% of Fb’s energetic customers get entry to the social media platform from their desktop (Supply: We Are Social, 2021)

It’s very important to understand how a lot of your target market is on Fb to put your business plan. Do you have got 1000’s or thousands and thousands of your audience the usage of Fb?

Figuring out in case your marketplace makes use of Fb would let you perceive what sort of content material to create.

Optimizing content material for desktop and mobile-based energetic customers may even make your content material extra horny to attainable shoppers.

1. Girls within the 25-34 age staff make up 12.8% of Fb’s world energetic customers. (Supply: Statista, 2021)

 

2.Males between the ages of 25-34 make up essentially the most important demographic staff, at 18.8%. (Supply: Statista, 2021)

 

3.India is the rustic with essentially the most Fb customers, with 320 million customers. (Supply: Statista, 2021) Countries with largest Facebook audience size

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4. Fb customers are 56.8% male and 43.2% feminine. (Supply: Statista, 2021)

5. There are 1.2 billion customers from Asia on Fb. (Supply: Statista, 2021)

 

6. 419 million customers use Fb per thirty days in Europe. (Supply: Statista, 2021)

 

7. Over 85% of Fb’s day by day energetic customers (DAUs) come from outdoor of the United States and Canada. (Supply: Fast Company, 2021)

8. 61.3% of Fb customers are underneath 35. (Supply: Statista, 2021)

Distribution of Facebook users wordlwide

9. Fb utilization is prime amongst U.S adults who earn extra the $70k every year. (Pew Research Institute, 2021)

 

10. 70% of U.S adults use the Fb platform on a daily basis. (Supply: Pew Research Institute, 2021)

11. Greater than 1.8 billion folks use Teams each and every month. (Supply: Facebook, 2020)

Fb’s per thirty days moderate customers are mountaineering. That suggests extra of your target market is often checking Fb, and your attainable target market achieve of over 2.18 billion customers is rising.

Many customers from other demographics and age teams additionally see your content material, so it’s a good suggestion to stay that during thoughts when strategizing campaigns.

1. In 2018, 78% of US shoppers made purchases thru discoveries on Fb. (Supply: Kleiner Perkins, 2018)

2. In 2019, 15% of Fb customers used the social platform to appear and store for merchandise. (Supply: eMarketer)

3. 93% of companies are energetic on Fb. (Supply: Buffer, 2019)

4. Over 200 million companies use Fb’s apps and unfastened equipment (Supply: Facebook, 2021)

5. On moderate, 35.7% of posts from a Fb web page are pictures. (Supply: We Are Social, 2021)

Facebook page posts by post typ

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6. Hyperlink posts obtain 73% much less engagement than video posts. (Supply: We Are Social, 2021)

 

7. The median engagement fee throughout all industries on Fb is 0.08%. (Supply: Rivaliq, 2021)

 

8. U.S grownup customers spend a median of 33 mins in keeping with day on Fb. (Supply: Marketing Land, 2019)

 

9. Greater than 3.3 billion folks use Fb’s circle of relatives of products and services (Fb, WhatsApp, Instagram, Messenger) each and every month. (Supply: Facebook, 2021)

 

10. Fb Tales has 500 million day by day audience. (Supply: TechCrunch, 2019)

 

11. 4.6% of entrepreneurs use Fb video commercials. (Supply: Buffer, 2019)

12. 35% of entrepreneurs file a hit influencer campaigns on Fb. (Supply: Buffer, 2019)

Those stats supply extra path about the place your technique must head to earn extra numbers on Fb. As an example, if in case you have a video of your corporate’s weekly Waffle Wednesday tournament, submit that as an alternative of the hyperlink on your weblog submit, which you’ll be able to save for Twitter Cards.

1. In 2018, customers elderly 18-24 have 75% much less of an consideration span for video commercials than customers who’re 65+. (Supply: Facebook, 2019)

2. Greater than 1.2 billion customers seek advice from Fb Watch per thirty days.  (Supply: Facebook, 2020)

 

3. Customers are 1.5 occasions much more likely to look at a video on their telephone. (Supply: Facebook, 2017)

 

4. Fb pages with over 100k fans printed 17.6% of all of the movies at the platform 2020. (Supply: Social Insider, 2020)

 

5. Movies between 2 and 5 mins collect extra engagement from social media customers. (Supply: Social Insider, 2020)

 

6. 62% of folks have reported being extra interested by a product after seeing it on a Fb video. (Supply: Facebook, 2018)

 

7. Video promotions are similarly as necessary as picture promotions. (Supply: Social Bakers, 2019)

 

8. Best 12% of manufacturers use Fb for reside movies. (Supply: Social Insider, 2020)

 

9. 81% of companies desire video advertising on Fb. (Supply: Buffer, 2019)

 

10. Fb is the second one hottest video belongings at the back of Google. (Supply: Statista, 2021)

 

11. Politics is the very best class of Fb Tales, at 36%. (Supply: Statista, 2021)

Graph showing the most watched video topics on Facebook.

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Fb movies are vastly common and feature an immense attraction to more youthful customers of the web page. In case you have merchandise to advertise, movies have your again and your audience.

Maintaining with Fb is an very important consider planning strategy. No longer handiest as a result of Fb owns different platforms, like Instagram, however in addition they affect multiple channel of your making plans.

The information additionally display that posting movies is find out how to opt for massive Fb pages that need extra engagement.

For more info on the usage of Fb to your social media making plans, take a look at our final information here.

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