Automattic, proprietor of Tumblr and WordPress.com, buys podcast app Pocket Casts


Pocket Casts has a brand new proprietor. Automattic, which runs WordPress.com and recently purchased Tumblr, announced lately that it’s got Pocket Casts, the well-regarded podcast app. The weblog publish pronouncing the acquisition didn’t be offering a lot in the best way of a preview, nevertheless it did tease attainable long run integrations.

“As a part of Automattic, Pocket Casts will proceed to give you the options had to revel in your favourite podcasts (or in finding one thing new),” the publish states. “We will be able to discover construction deep integrations with WordPress.com and Pocket Casts, making it more uncomplicated to distribute and concentrate to podcasts.”

Pocket Casts introduced in 2010 and sold to NPR and a bunch of alternative public media teams 8 years later. It’s been well-received, in particular from websites like The Verge, as it’s to be had throughout platforms. It began monetizing thru a program known as Pocket Casts Plus, which fees customers a per thirty days subscription charge for options like desktop app get entry to and a standalone Apple Watch app, in 2019.

Pocket Casts initially went up on the market in January after its board of public media individuals voted to take action. The app, which is unfastened to obtain, was once shedding cash, and NPR reportedly lost $800,000 on it closing 12 months. We’ve reached out to Automattic for touch upon the way it plans to monetize the app, in addition to to be told extra about whether or not it’s maintaining all the Pocket Forged staff on full-time. We’ll replace if we pay attention again.

Curiously, the Spotify-owned app Anchor announced a partnership with WordPress.com in February this 12 months, which permits other folks to show weblog posts into audio content material with a couple of clicks. Even if the function depends upon text-to-speech era, which isn’t as private and human-sounding as, effectively, an actual human, the large thought obviously speaks to WordPress’ passion in serving to bloggers keep up a correspondence thru podcasts.

Probably, it’ll stay construction on that imaginative and prescient with its Pocket Casts acquisition. Even if Pocket Casts is a listening app, it’s additionally well known for its discovery options and curation. It’s imaginable Automattic may just push other folks towards content material from its WordPress customers.



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