In slightly below two years, Brooke Monk has gathered over 16 million fans at the social media platform TikTok. However, chatting with CNBC, she mentioned that it was once by no means her goal to achieve influencer standing.
Monk submit her first TikTok publish in September 2019 and because then she’s won 16.1 million fans and 1.2 billion likes on her movies.
The 18-year-old U.S. influencer informed CNBC on the most recent episode of “Marketing Media Money” that it was once by no means her goal to draw a large number of fans or turn into well-known, however extra about the truth that she truly loved making content material for social media.
“I like having an target audience, I like studying other people’s feedback, I like interacting with other people,” Monk mentioned, explaining that the facet of no longer understanding everybody on-line nearly motivated her to publish extra as a result of she liked seeing the comments.
Monk believed the name of the game to making fashionable content material on a platform like TikTok was once to make the posts about issues that folks can relate to, “like little mundane issues that everybody’s skilled of their lifestyles.”
She additionally mentioned it was once key for influencers to hear comments from their target audience, in addition to being certain and uplifting on social media.
“I believe like the vast majority of audiences begin to really feel disconnected from their influencers once they get too large after which they do not truly care about their target audience anymore,” Monk mentioned.
Monk believed it was once essential that manufacturers did not exchange an influencer’s taste. Another way she mentioned it will make the content material glance subsidized, like a “face preserving a product,” which might see the influencer’s recognition begin to fade.
She believed manufacturers would paintings with influencers much more someday “as a result of audiences really feel extra attached to an influencer, in the event that they see their day by day lifestyles and they are simply gazing their content material, versus celebrities and even ads or infomercials.”
TikTok’s recognition has exploded amid the pandemic. As of June 2020, TikTok’s total number of U.S. month active users had jumped to more than 91 million, up from 27 million in 2019.
Monk mentioned that she discovered she had turn into an influencer when other people began asking her about what hair and makeup merchandise she used.
Monk has no longer disclosed her income. In keeping with recent data from music licensing platform Lickd.co, to make $100,000 a 12 months on TikTok, a consumer would want to have no less than 10,000 subscribers, or fans and get greater than 270 million clip perspectives a 12 months.
With regards to how Monk reveals the manufacturers that function in her TikToks, she mentioned that businesses in truth get involved along with her more often than not.
As for the way she promotes merchandise in her posts, Monk mentioned that if she has ingenious freedom then she tries to include it into a work of normal content material she would already produce. But when no longer, she follows what the “emblem’s ok with.” Alternatively, Monk stressed out that she would possibly not sponsor a product if she does not adore it.