The best way to Embed Video in E-mail [Quick Tip]

At the present time, video is an undeniably standard channel for advertising and marketing functions.

In reality, in 2021, 86% of businesses use video as a marketing tactic.

If you are an electronic mail marketer, I am keen to wager you will have thought to be how it’s possible you’ll spruce up your subscription and click-through charges with video. It is a good suggestion in idea, with kind of two-thirds of consumers preferring video over text when studying about new merchandise or services and products.

Actually, on the other hand, it may be difficult. Primary electronic mail shoppers together with Gmail, Yahoo, and Outlook do not toughen embedded movies, so your subscribers both will be unable to observe your video inside the electronic mail, or worse — they would possibly not see your electronic mail in any respect, as a result of it will finally end up of their junk mail folders.

Thankfully, there is a inventive workaround that will help you embed section of your video inside of your electronic mail, and incentivize subscribers to click-through to observe the remaining. Right here, let’s discover the right way to do exactly that.

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Embed YouTube (or Any Different) Video in E-mail

There are two choices it’s possible you’ll imagine when embedding a video inside of your electronic mail — you’ll both embed a GIF of your video with a “click on right here to observe complete video” CTA, or you’ll embed a nonetheless picture of your video, and when subscribers click on the “Play” button, they’re going to be re-routed on your video’s URL.

Let’s discover the GIF possibility, first.

You’ll use the next directions on any video from a video internet hosting platform of your opting for, together with YouTube, Vimeo, Fb, DailyMotion, and so on. Within the following examples we used a Fb URL, however a YouTube URL would paintings simply as smartly. 

1. In finding the URL of the video you need to incorporate, or obtain and save your video on your pc.

To create a GIF of a video I sought after to incorporate in my electronic mail, I first went to HubSpot’s Facebook page and copied the URL of a contemporary video the group uploaded to the web page — “How a Senior search engine optimization Strategist Sees the International”.

embed-video-in-email-step-one2. Move to, a device that allows you to create GIFs of movies.

You’ll add a URL at once to Imgflip, or you’ll add a video you may have stored for your pc. For our functions, I copied and pasted the URL from HubSpot’s Fb web page. On the other hand, you’ll replica and paste a YouTube URL or site URL. 

embed-video-email-step-two3. Make a selection a kick off point and finish level on your GIF.

As soon as your video is completed downloading, you can see this pop-up. There are two triangles that mean you can make a selection the place you need to begin and forestall your GIF — for those who transfer the golf green one you are opting for a kick off point on your GIF, and for those who transfer the purple one you are opting for an finish level.


(It’s a must to word, for non-Professional accounts, you’ll’t create a GIF that lasts longer than 20 seconds on Imgflip.)

As soon as you will have selected a clip you need to make use of on your GIF, click on “Generate GIF”.


4. Obtain your GIF. 

As soon as your GIF has been generated, you can give you the option to copy-and-paste the picture hyperlink or symbol URL. As a substitute, click on “Obtain .gif”.embed-video-email-step-four

5. Drag-and-drop your GIF into your electronic mail, and upload a video CTA linking to the entire video. 

Now comes the thrill section! Merely create your electronic mail to ship on your subscribers, and drag-and-drop your GIF out of your desktop into the e-mail itself.

Under the GIF, create a video CTA, like “Click on to view complete video right here” with a URL on your video (the URL will most likely lead on your personal site, YouTube, Fb, or some other social platform).


You’ll spruce up your electronic mail topic line with “Video incorporated” to additional incentivize click-through charges.

After all, you will want to use email marketing best practices when embedding a GIF, and make sure the video you need to incorporate is really a compelling, fascinating piece of content material on your electronic mail subscribers.

It is a distinctive alternative to additional interact along with your possibilities and consumers, so you’ll want to use it properly — do not simply ship a video commercial on your merchandise or services and products.

Subsequent, let’s discover how it’s possible you’ll come with a nonetheless symbol of your video with a “Play” button.

The best way to Create a Nonetheless Symbol of Your Video With a Play Button

1. For this situation, I’m going to use the similar video as sooner than. As a substitute of copying the URL, on the other hand, I merely screenshotted a paused phase of the video.


2. Once I paused the Fb video, it routinely incorporated a “Play” button. On the other hand, for those who screenshot a video whilst it is taking part in, it’s possible you’ll now not have a “Play” button. So as to add one to a nonetheless symbol, cross to the site Add Play Button to Image, add your symbol, make a selection a play button design, and click on “Create Play Button Symbol”.

Then, click on “Obtain Symbol”.


3. Subsequent, merely click on “Insert Picture” to your electronic mail to incorporate the picture with the Play button. Then, spotlight the picture and make a choice “Insert Hyperlink”. Reproduction-and-paste the hyperlink to the entire video (on this case I pasted the Fb URL, however you’ll additionally paste a URL to a site along with your video, or YouTube).


4. And that’s the reason it! Now, when a subscriber clicks for your symbol, they’re going to be redirected to the entire video. Be sure that the video auto-plays so the subscriber does not need to click on “Play” once more.


The best way to Embed a Video in a HubSpot E-mail

1. If you are a HubSpot email tool user, you can see a Video module at the left-side of your display screen when you are developing an electronic mail. 

Merely drag-and-drop the module into the phase of the e-mail you need to incorporate a video.

adding a video to a HubSpot email copy

2. Subsequent, you may have the solution to Embed a video the usage of a URL, or importing a video on your COS. For our functions, let’s copy-and-paste a YouTube URL into the textual content field.

Selecting a video to include in HubSpot email3. In the end, edit the video to fit your wishes. You’ll adjust the video’s width and top, or even create a customized thumbnail.

Editing a video to add to a HubSpot email copy4. When you find yourself in a position, click on the orange “Evaluation and ship” button on the top-right of your display screen.

The best way to Use HTML5 Code to Embed Video in E-mail

In the end, some electronic mail shoppers do toughen embedded video. If you are feeling it is the appropriate technique on your subscribers, you’ll embed a video inside of electronic mail the usage of HTML5.

Here is an instance of an HTML5 code it’s possible you’ll use to your electronic mail:

<video width=”300″ top=”200″ controls>

<supply src=” and marketing/film.mp4″ sort=”video/mp4″>

<supply src=” and marketing/film.ogg” sort=”video/ogg”>


If the video is not supported, your subscriber can see a static symbol linking to some other web page, as a substitute.

When you do not need revel in coding, it’s possible you’ll imagine asking a developer that will help you, or check out W3 Faculty’s HTML5 Video article.

On the other hand, you need to word — we do not counsel this technique, because you possibility both finishing up to your subscribers’ junk mail folders, or the usage of code that a lot of your subscribers’ electronic mail shoppers would possibly not toughen. In the end, it may well be extra hassle for lots of of your subscribers’ than it is price.

To verify your video will also be noticed by means of all of your subscribers, I might counsel probably the most methods indexed above, as a substitute.

If you are searching for different alternatives to spice up electronic mail click-through charges and conversions, check out HubSpot’s free email marketing tool.

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