The Perfect Video Codecs on Instagram [New Data]


As a millennial, it is no wonder that Instagram is considered one of my favourite social media platforms. This community is the third most popular social media site for Gen Z and millennial audiences.

Whilst scrolling during the web page is the very best factor to do, posting the best content material to your target market is not.

As a marketer, you have got most certainly questioned what form of Instagram content material would carry out the most efficient to your target market. That can assist you, we made up our minds to invite shoppers what form of video codecs they watch essentially the most.

On this publish, you’ll be able to be told what video structure customers like to look at on Instagram, and what measurement, duration, and side ratio the ones movies will have to be.

New Data: Instagram Engagement Report [2021 Version]

Perfect Video Layout for Instagram

Instagram is very popular, however do you know there may be multiple more or less video structure it is advisable use to your content material?

To determine which is the most well liked we surveyed greater than 300 other people to look which movies they watch essentially the most.

In the end, Instagram Story movies had been the most well liked video structure to look at at the social media web page, with 43% of the ones surveyed observing this sort of video content material essentially the most.

But even so survey respondents who did not use Instagram, the following perfect video structure to look at had been are living movies after which movies shared without delay within the feed.

The least common video codecs to look at on Instagram had been Instagram Reels and IGTV, with simplest 19% and 13% of respondents observing them respectively.

To view the consequences, see the graphic under.

Instagram video formats.

Data Source

Now that we all know what sort of video codecs customers like to look, let’s learn how you’ll publish the most efficient video content material on Instagram.

That is the right kind video high quality for a publish at the Instagram feed. It is going to glance one thing just like the screenshot under.

Instagram feed video.

For an Instagram Tale, the video will have to be 1080 x 1080 pixels, with a side ratio of 9:16. The utmost report measurement will have to be 250MB.

It is going to glance one thing like this screenshot:

Instagram Story video

Whilst those are the principle sorts of movies to add on Instagram, you’ll discover different spec necessities at the Instagram site.

Whilst these types of stats are essential, some of the tactics to stay file size down is to shorten the video. You’ll’t simply add 24 hours of video content material at the platform. Now you may well be questioning, “How lengthy can my Instagram movies be?” Let’s dive in under.

How Lengthy Can Instagram Movies Be?

  • Instagram Feed — 60 seconds
  • Tales — 15 seconds
  • Livestream Movies — 60 mins
  • IGTV — 15 seconds – 10 mins. Verified accounts can publish as much as 60 mins of video on IGTV.
  • Instagram Feed advertisements — 2 mins
  • Instagram Carousel Video advertisements — 60 seconds

Instagram movies are an effective way to achieve Gen Z or millennial audiences. On the other hand, you have to take into accounts the kind of video content material that plays very best at the platform. Moreover, figuring out the best measurement and video specs earlier than filming your movies permit you to succeed in luck sooner.

instagram statistics



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