Machines read markup, not prose
A homepage may say the firm is a licensed structural engineer serving three counties. Unless that is expressed as structured data, an engine has to infer it — and inference is where you get left out of the answer.
Structured data & local search
When someone asks an AI for the best contractor in town, it has to know you exist.
Search engines and AI assistants answer from structured data — explicit, machine-readable facts about a business. Most local service websites do not publish any. We deploy it, keep listings consistent, and check monthly what the engines actually say.
We look at your actual site and send you what we find. No obligation, no card.
Prompt: “Who does commercial foundation repair near me, and who’s actually qualified?”
Based on the businesses I can verify in that area, three list commercial structural work with published credentials: Your business, Competitor A and Competitor B.
What changed
Buyers stopped scrolling ten blue links.
They ask a question and take the answer. That answer is assembled from sources the engine can parse and trust — which is a different problem from ranking, and it is solved differently.
Conflicting facts cost you trust
An old suite number on one directory and a disconnected phone number on another are enough to make an engine treat one business as two uncertain entities instead of one confident one.
Slow pages get crawled less
Core Web Vitals is a confirmed ranking signal, and a site that is slow to render is slow to be re-crawled — so corrections take longer to register everywhere they matter.
The work
Four things, done properly, every month.
Not a content mill and not a link scheme. This is the technical layer that determines whether an engine can identify your business at all.
1
Entity schema deployment
We write and install valid JSON-LD describing the organisation, services, service area, credentials and hours — then validate it against Google’s Rich Results Test and Schema.org, and keep it current as the business changes.
2
Citation consistency
Name, address and phone number get submitted and corrected across the major directories and data aggregators that feed local search, so the same facts appear everywhere an engine might check.
3
Google Business Profile
Categories, service lists, service areas, attributes and Q&A reviewed and corrected — the single highest-leverage local asset, and the one most often left half-filled since the day it was claimed.
4
Citation testing & reporting
Each month we run a fixed set of buyer-intent prompts through the major assistants and record what comes back — who gets named, who does not, and what changed since last month. You get the transcript, not a summary.
What it looks like
This is the deliverable, not a mystery.
Plenty of agencies keep the work vague. This is what we actually install — a short block of code that states, in a form machines read without guessing, who you are, what you do and where you do it. It is not something you ever see on your website; it sits in the page for search engines and AI assistants to read.
Want to see your own? We will check your site and send you what is there and what is missing.
{
"@context": "https://schema.org",
"@type": "ProfessionalService",
"name": "Example Structural Co.",
"telephone": "+1-555-0142",
"address": {
"@type": "PostalAddress",
"streetAddress": "1400 Industrial Row",
"addressLocality": "Houston",
"addressRegion": "TX"
},
"areaServed": [
{ "@type": "City", "name": "Houston" },
{ "@type": "City", "name": "Katy" }
],
"hasCredential": {
"@type": "EducationalOccupationalCredential",
"name": "TX Licensed Professional Engineer"
},
// ...services, hours, service catalogue
}
Pricing
Two ways to work together.
Start with the audit if you have an in-house developer who can act on it. Take the retainer if you would rather it simply be handled.
Visibility Audit
$199 one-time
A full technical read-out of where your visibility breaks, written so a developer can act on it directly.
- Structured data audit — what exists, what is invalid, what is missing
- Citation check across the major local directories, with every mismatch listed
- Google Business Profile completeness review
- Core Web Vitals from field and lab data
- Assistant citation test — the prompts run and the answers returned
- Prioritised developer tickets, ready to hand over
Full service
Managed Retainer
$1350 / month
Everything in the audit, plus we do the work and keep doing it. Month-to-month, cancel any time.
- Schema written, deployed and validated on your site
- Directory listings submitted and corrected, then monitored for drift
- Google Business Profile managed and kept current
- Monthly assistant citation testing with full transcripts
- Monthly report of what actually changed
- Direct email access — you deal with the person doing the work
Prices in USD. The retainer is billed monthly and can be cancelled at any time.
Fit
Built for businesses where one job is worth the year.
This work pays for itself when a single additional client is worth several thousand dollars. If your average job is under a few hundred, spend the money elsewhere — we will tell you so.
Commercial roofing & exteriorsLong sales cycles, heavy research before the first call.
Cosmetic dentistry & orthodonticsCredential-driven decisions where trust signals decide the shortlist.
Foundation repair & waterproofingUrgent, high-value, and almost always searched before it is called in.
Custom builders & architectural remodelersService-area businesses that local search routinely mislocates.
Estate planning & personal injury firmsPractice-area and jurisdiction detail that markup expresses far better than prose.
Specialist medical & surgical practicesCredentials, affiliations and procedures that need to be stated explicitly.
Questions
The things people actually ask.
Why can’t my web developer do this?
Most can, technically. The issue is that structured data and citation management are maintenance work, not build work — schema has to be updated when services, hours or locations change, and directory listings drift out of sync on their own. Web developers are generally engaged to build and then step back. This is the layer that needs someone watching it monthly. We work alongside your existing developer, not instead of them.
Can you guarantee ChatGPT or Google will recommend my business?
No, and you should be sceptical of anyone who does. No one controls what a language model outputs, and the engines change constantly. What we can control is whether the business is machine-readable, consistently described across the web, and technically sound — which is the prerequisite for being cited at all. We report on what we deployed and what we observed, not on promises.
What actually is structured data?
It is a block of JSON in the page source that states, in a format machines parse unambiguously, what the business is: name, address, phone, services offered, service area, hours, credentials. Without it, an engine has to infer all of that from prose, and it often infers wrong — or skips the business for a competitor whose data is explicit.
Is there a contract?
No. The retainer is month-to-month and can be cancelled at any time from the Stripe receipt. Work already deployed to the site stays on the site.
How is this different from the SEO company that already emails me?
Most of that outreach is volume link-building. This is narrower: structured data, entity consistency and technical hygiene, aimed specifically at how AI assistants and local search resolve which business to name. If an SEO firm is already doing content and links, this sits underneath that work rather than competing with it.
What do I get each month?
A report listing exactly what changed: schema deployed or updated, directory listings submitted or corrected, Google Business Profile changes, technical issues found and fixed, and the results of that month’s citation testing. If a month is quiet, the report says so rather than padding.
Find out what the engines can see.
Send us your website. We will look at your structured data, your listings and your page performance, and send you a plain summary of what we find — whether or not you ever hire us.